Web 2.0 and Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Social media optimization is a form of search engine marketing.

Social Media Optimization (SMO) is a way to optimize web sites so they would be more easily connected or interlaced with online communities and community websites, also called social media sites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.

Most online communities don’t welcome traditional direct or hard sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns must be targeted to the community you want to reach with a message that appeals to them. Some common ways of achieving this are with authoritative information, entertainment, humor or controversy.

SMM is related to other online marketing such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing, and Social Media Optimization. Many believe Social Media Optimization (SMO) takes a passive role in establishing the framework for different social sites to connect themselves. Others feel SMO is taking the principles of SEO and applying them to social websites. SMM takes a more active planned role directing, influencing or suggesting community members create and connect the content.

Social media optimization techniques includes creation & submission of RSS feeds, social bookmarking, Video & PPT optimization i.e. submitting of vides & PPT to various social media sites, creation of blogs, articles submission, press releases etc to increase your brand image over the internet.

Social Media Optimization Deliverables

Press Release

Press releases are a great way to get publicity and recognition. Their primary purpose is to be sent to various press release websites in order to increase your solid corporate & brand image of your company. The use of press releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm's client, and publicity, the aim of which is to attract favorable media attention for products marketed by the clients. We can write a PR based on the answers to the following questions from you:

1. Motive: Please let us know if any of the below events are applicable to your business. If yes, please brief us.
   • Starting a new business
   • Introducing a new product
   • Celebrating an anniversary
   • Announcing a restructuring of the company
   • Offering an article series for publishing
   • Opening up branch or satellite offices
   • Receiving an award
   • Participating in a philanthropic event
   • Introducing a unique strategy/approach
   • Announcing a partnership
   • Changing the company or product name
   • Earning recognition of the company, product or executives by a publication
   • Issuing a statement of position regarding a local, regional or national issue
   • Announcing a public appearance on television, radio or in person
   • Launching a website
   • Announcing free information available
   • Announcing that you have reached a major milestone
   • Obtaining a new, significant customer
   • Expanding or renovating the business
   • Establishing a unique vendor agreement
   • Meeting some kind of unusual challenge or rising above adversity
   • Restructuring your business or its business model
   • Setting up a customer advisory group
   • Announcing the results of research or surveys conducted
   • Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
   • Sponsoring a workshop or seminar
   • Making public statements on future business trends or conditions
   • Forming a new strategic partnership or alliance
2. Quotes: If possible give us some quotes from key people of your company.
3. Statistics: Please provide any statistics, facts or figures if possible.
4. Background of Company: Please provide Company Info.
5. Unique Selling Points: What sets you apart from the other competitors?

We'll send these details to our content writer and have a search engine friendly press release written. Once you approve we will submit it to various sites that accept press releases. The sites include:

• pr.com
• prleap.com
• i-newswire.com
• 1888pressrelease.com

PowerPoint Presentation Optimization

Unique selling points for presentation: We need a few points about 3 to 10 that describes how you are different from your competitors. Why people should select you? What sets you apart from your competitors? Based on this information, we shall create presentations for you and submit to various sites like Slideshare.net. If you already have the presentations ready, you can send them to us.

Slideshare.net: Allows you to submit a presentation of your business. So, you can have a corporate presentation of your company and publish here.

Slideshare Result: This is like Youtube for slides.

Video Optimization / Marketing

If you have any video presentation of your business, please send them to your project manager; he'll get them submitted to various video sites including Google video, YouTube, Vimeo, MySpace, Metacafe, etc.

As an alternative, you can send us Unique Selling Points: What sets you apart from the other competitors?

Based on the unique selling points, we will create a video & submit it to the top Video sites.

Blogging

Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated web pages that use style sheets or CSS, and have very little extraneous HTML. The primary goal of our blogging service is to generate one way links to your site from related blog posts. This will help us in building link popularity and improving rankings in search engines.

We encourage you to participate in building solid brand image of your company through blogging. Blog sites typically feature the following types of articles:

• Instructional
• Informational
• Satirical
• Case Studies
• Debate
• Customer reviews
• 'Problem' Posts
• Rants

We select the topic and write the articles on major blog sites including blogspot and wordpress. We'll also upload any relevant images and videos to .

Social Bookmarking

Social bookmarking is a new technique to attract visitors to your website through marketing your website in popular social networking websites like Digg, Del.icio.us, Myspace, Youtube, etc. Social bookmarking is a way for internet users to store, classify, share and search Internet bookmarks. We submit your site to about 100 social bookmarking sites.

RSS Feeds

RSS (Really Simple Syndication) feeds are an excellent way to continually freshen website content without having to make periodic content updates. RSS is used to provide items containing short descriptions of web content together with a link to the full version of the content. A frequently updated feed will bring more traffic to your Websites, help you achieve better placement in feed directories, and keep your clients and target audience instantly updated with new listing content.

RSS should be viewed as an SEO Best Practice for any website and should be strongly considered as a part of all SEO projects. Whatever business you're in and whatever your website is about, RSS feeds should be one of the main tools you use to market your products, services and website.

Using this plan, an RSS feed is created for your website and submit it to the best possible sites that accept RSS feeds. From that point on feeds are generally updated once every month or two. The following is a list of benefits you'll recieve from using this plan:

• Improve the search engine optimization of your web pages.
• Improve the search engine page rank of your web pages
• Increase the amount of search engine traffic you receive.
• Get your new content indexed by major search engines quickly.
• Provide you with new sources of traffic independent of web search engines.
• Provide you with free fresh content to keep your pages automatically updated.